How frequently do you use social media apps like instagram? Do you feel like you are stuck in an endless loop without any control on your scrolling? Do you feel better after you stop scrolling or before?
These platforms use your attention to sell ads and make billions! The more we scroll, the more ad content comes in our feed and more the advertisers pay for it.
Why do avertisers pay for these ads? If you are not paying for a product, then you are the product! The product here is your attention that is being bought by these advertisers using platforms like instagram.
If you are not paying for the product then you are the product.